Customer Strategy of Bain & Company

Consumer Behavior nett Project Customer Strategy of Bain & Company Submitted to Ms. Tahira Hafeez Submitted by Umar Afzal 2102071 Dated August 18th,2011 Customer Strategy & trade Customers are the source of real growth. Bain combines in-depth customser insights with practical expertise in operations and economics to name sustainable, organic growth. What we do Applying an outside-in perspective and achieving growth are fundamental to our approach at Bain. Our guest-centric business builds a virtuous cycle we call the customer wheel. We at our stage of growth are extending custom solutions and collaborating with all levels of the organization. With our team of global experts, Bain creates depth of experience in the following areas Customer insights and segmentation We go through customer needs and behaviors using our BothBrain approach and develop actionable segmentation from the resulting insights. We define the target customer or sweet spotthe area of distinct advantage over competitors to inform business decisions and investment funds allocation. Product and category management We break down barriers to innovation and improve ongoing customer-led product victimisation so our value proposition is differentiated and meets customer needs. Pricing We resolve the determine paradoxpricing is almost always the 1 profit lever, yet it remains under-developed in most companiesby create long-term pricing capabilities and capitalizing on in-year-revenue opportunities. Sales and channel effectiveness We identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales sectors. Marketing and differentiate strategy We align marketing and brand strategy with overarching business objectives ensure marketing investments are generating highest returns and reinforcing the brand positioning and build a incorruptible customer base through branding that cultivates a strong, trusted image. Customer experience We work to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to oblige top-line growth. Loyalty We nurture promotersloyal customers who are more profitable, and who are active proponents of our business in goodness times and bad.